The new mixed-use development being built at the southern gateway into Arlington Heights will be a bit more recognizable thanks to a sign package that will top the project.
Arbor House, previously known as the Arlington Gateway Development, is under construction at 25 W. Algonquin Rd. The eight-story project seeks to create 300 residential units — including 30 set aside for affordable housing — and 26,000 sq. ft. of commercial space. To help make the project and its business tenants more visible, the developer, Bradford Allen, requested a variance to allow five ground signs and four wall signs on the exterior of the building. Village code normally allows only two ground signs and four wall signs.
Village trustees were mixed on whether they thought the project needed so many signs but were swayed by the development’s positioning just off the exit of I-90 onto Arlington Heights Road. The location will make the building one of the first sights motorists see as they enter Arlington Heights from the south, and trustees believed the signs would help welcome people into the village.
“It’s tasteful, but I’m not really sure, personally, it’s necessary, and that’s kind of how I’m looking at this,” said Trustee Robin LaBedz, who eventually voted to allow the signs.
Brian Carley, executive managing director for Bradford Allen, explained that the wall signs at the top of the building would use the letters “AH” to signify both Arbor House and the village. “We thought it was an opportunity to celebrate Arlington Heights and Arbor House,” he said. “The name ‘AH’ is a little cheeky but also branding. We’re really trying to create a new place here and draw the eye skyward.”
There was some concern regarding the ground sign at the southwest corner of Algonquin Road and Tonne Drive. Bradford Allen has been hoping to reuse the same location as the current sign on the corner. However, that spot is actually owned by the neighboring Lincoln Atrium Condominium Association, and Bradford Allen has not been able to come to terms with the group for a new easement. If a deal cannot be made, an alternative spot for the sign has been identified that would be closer to the Arbor House building.
“We’re relying on you to make a great impression on all those who come from the south and enter our area here,” Mayor Jim Tinaglia said after the board voted to approve the sign variances.
Bradford Allen will begin leasing the building on Feb. 4. The first tenants are expected to move in by mid-April.
